hotjar.com
"This reads like a corporate acquisition announcement, not a landing page that sells a product to someone who's never heard of you."
THE ROAST
Headline is about you, not visitors
Your H1 'Hotjar has evolved into something more powerful' tells visitors about your corporate changes, not what they'll get. A confused visitor doesn't know if this is heatmaps, analytics, or corporate news.
See exactly where visitors click, scroll, and drop off on your website
Acquisition confusion kills clarity
Half your page explains that you're 'now part of Contentsquare' instead of explaining what Hotjar actually does. New visitors don't care about your corporate structure—they want to know if you solve their problem.
Lead with the problem you solve, mention the acquisition in a small footer note
Weak primary CTA
'Get started' is generic and tells visitors nothing about what they're starting. It could mean anything from a free trial to filling out a contact form.
Start watching visitor behavior for free
Meta description buries the lede
Your meta description 'The next best thing to sitting beside someone browsing your site' uses a metaphor instead of clearly stating you provide heatmaps and user behavior tracking.
See where visitors click and why they leave with heatmaps, recordings, and surveys
No immediate value proposition
Visitors have to scroll past acquisition announcements to understand that you help with website optimization through behavioral analytics. The value prop is buried under corporate messaging.
Move 'See where they click, ask what they think, and learn why they drop off' to your main headline
HEADLINE REWRITE
"Hotjar has evolved into something more powerful"
"See exactly where visitors click, scroll, and abandon your website"
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