convertkit.com
"Strong positioning and features but your main CTA is buried in corporate-speak and the value prop is weaker than it should be for email marketing leaders."
THE ROAST
Weak primary CTA placement
Your main CTA 'Start free trial' gets lost among navigation clutter and secondary actions like 'Show more features' and 'Request a demo'. The most valuable real estate on your page should scream one clear action.
Make 'Start free trial' the single dominant button, remove 'Show more features' from prime CTA space
Generic automation promise
Your headline 'Email marketing that automates your growth' could describe literally any email marketing platform. It doesn't differentiate Kit from Mailchimp, ConvertKit, or 50 other tools.
Turn creators into full-time businesses without the full-time work
Vague feature promises
H2s like 'Sell more without being salesy' and 'Build once, benefit forever' sound like marketing fluff rather than specific outcomes. Creators want to know exactly what they'll achieve.
Replace with specific outcomes: 'Convert 3x more subscribers into customers' or 'Set up sequences once, earn while you sleep'
Truncated social proof
Body text cuts off mid-sentence 'Send beautiful emails that build rel...' which kills credibility and makes the page feel broken or rushed.
Complete all copy and ensure testimonials show specific results with numbers
HEADLINE REWRITE
"Email marketing that automates your growth"
"Turn your audience into a full-time income without full-time work"
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